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Is Google Tag Manager GDPR?
You’re also very likely to use Google Tag Manager (GTM), which means you probably collect personal information from your users. Google Tag Manager and the cookies that you can set through GTM are regulated by the GDPR.
Does Google Tag Manager need consent?
Benefit from consent support on all your tags Now in Tag Manager, you’ll be able to see and customize each tag’s consent settings. You can see which types of consent each tag requires. If a user does not give consent to the specific consent types you’ve selected for the tag, the tag will not run.
Does Google Tag Manager Set cookies?
So does Google Tag Manager use cookies? No, it does not. The only exception is Preview and Debug mode. Once you enable it, GTM sets several first-party cookies on your browser.
How does Google consent mode work?
Consent mode allows you to adjust how your Google tags behave based on the consent status of your users. You can indicate whether consent has been granted for analytics and ads cookies. Google’s tags will dynamically adapt, only utilising cookies for the specified purposes when consent has been given by the user.
Do you need to give consent for Google Tag Manager?
This also applies to Google Tag Manager as it transfers the IP address to the US which is considered personal data under the GDPR. Consent needs to be: Freely given (the user must have a choice to not give consent and be able to opt out at any time)
What happens if Google Tag Manager does not comply with GDPR?
If you don’t, you could be liable to privacy law infringements and face being fined for not complying with the GDPR. This also applies to Google Tag Manager as it transfers the IP address to the US which is considered personal data under the GDPR.
How long does Google Tag Manager retain data?
Other than data in standard HTTP request logs, all of which is deleted within 14 days of being received, Google Tag Manager does not collect, retain, or share any information about visitors to our customers’ properties, including page URLs visited. Learn more about our use of Google Tag Manager data in our terms of service.
What happens if a website is located outside the EU?
If the servers are located in the EU nothing changes. If the servers are located outside the EU and the website targets EU users and tracks personal data, then you need to assess whether you are required to ask for tracking consent.