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Is it legal to use your competitor name as a keyword?
Is it legal to use competitors names in your keywords? In a nutshell, yes. Google has quite a simple set of search advertising guidelines that cover issues including trademarks, and it is the protection offered by trademarks that is key to this discussion.
Can a competitor use your name on their website?
Competitors can buy your brand name as a keyword, even if it’s trademarked. By using your brand name as a keyword, their ad could potentially show up on the SERP when someone is searching for your specific company.
Can I use a competitor’s name as a keyword Amazon?
Amazon does not explicitly allow brands to sponsor competitors’ keywords. But they do seem to let it happen. If you don’t sponsor your own brand name, a competitor might. In our experience, advertising on a competitor’s name leads to low conversion rates.
How do I target my competitors keywords?
Here are three key ways to safely and effectively target their keywords.
- Blow away their discounts. One surefire way to steal some clicks from your competitors branded searches is to simply beat them out on pricing.
- Create a value proposition that they don’t address.
- Use better ad extensions than your competitor.
What are two competing products?
From the Cola Wars to the battle between long-distance carriers, we take a look at some of the biggest business rivalries in recent history.
- Coke vs. Pepsi.
- Marvel Comics vs. DC Comics.
- McDonald’s vs. Burger King.
- Ford vs. GM.
- Dunkin’ Donuts vs. Starbucks.
- UPS vs. FedEx.
- Nike vs. Reebok.
- Airbus vs. Boeing.
Can you use a competitor’s name in an advertisement?
In a media release in 2013, Google announced that, in Australia, competitors are not prevented from bidding on third party trademarks. However, what is important to remember is that, even though a competitor can bid on a trademarked term, this term cannot be used in the AdWords advertisement.
How to choose the Best Negative keywords for Google Ads?
One key to a highly targeted campaign is choosing what not to target. When selecting negative keywords for search campaigns, look for search terms that are similar to your keywords, but might cater to customers searching for a different product. For example, let’s say you’re an optometrist who sells eyeglasses.
How to use the Keyword Planner tool Google Ads?
Make the most of your experience when using the Google Ads keyword tool. The Google Ads Keyword Planner tool is a useful resource for building strong keyword lists and helping to get your PPC campaign off to a running start.
How can I search for new keywords on Google?
Search for new keywords: Allows you to type in a phrase, website, or category to generate new ideas. Multiple keyword lists: Combines two separate lists that you’ll input to create new keyword combinations. Get search volume and trends: Shows the historical trending and search volume data of keywords.
What happens if a competitor uses your name as a keyword?
You competitor is NOT using your name in their actual ad but they are using your name in the list of “search terms” or “keywords” they are “bidding on.” The term “bidding” is what Google uses to describe how ads are purchased on Google: the advertiser who pays the most (along with other factors) gets the best (usually, top) ad placement.