Is it possible to do a successful website migration?
Successful website migrations are planned well, and executed with military precision. We managed dozens of large-scale website migrations in our agency days, and nowadays we witness dozens of them going down on the websites that ContentKing is monitoring on a daily basis. And they don’t always go well.
What causes a website to migrate from one platform to another?
There are other types of migration which are triggered by changes to the site’s content, structure, design, or platform. This is the case when a website is moved from one platform/CMS to another, e.g. migrating from WordPress to Magento or just upgrading to the latest platform version.
How does content migration affect a website’s Seo?
Content migrations. Major content changes such as content rewrites, content consolidation, or content pruning can have a big impact on a site’s organic search visibility, depending on the scale. These changes can often affect the site’s taxonomy, navigation, and internal linking.
How did I migrate my website from http to https?
This was a rather complex migration as the new website was re-designed and built from scratch on a new platform with an improved site taxonomy that included new landing pages, an updated URL structure, lots of redirects to preserve link equity, plus a switchover from HTTP to HTTPS.
How many sites have migrated in the last two years?
At BrightEdge, our professional services team has run case studies on more than 15 sites that went through some kind of migration in the last two years, and we saw that it only takes one or two missteps to tank a site’s keyword rankings and drop organic search traffic to near-zero for extended periods of time.
What happens at the end of site migration?
At the end of the site migration, none of the pages on the old site should 404, 302 or 5XX. They should all 301 redirect to a specific URL on the new one. Otherwise, you won’t retain your old rankings, and you’ll have to start from scratch on the new domain.