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Is it risky to change your article dates for SEO?
When we’re talking about changing dates, we need to be conscious of two specific types for date update: Changing the dates on the page itself. Changing the date in the sitemap. A recent comment from John Mueller seems to indicate that even a massive date update for individual pages won’t negatively affect SEO efforts.
What happens to SEO rankings as time goes by?
Like cars, content typically loses value as time goes by. Traffic declines. And if you’re ranking well, those rankings tend to go away as fresher and more up to date (or more thorough) content is published by your competitors. Here’s one example.
Why do publication dates matter for SEO freshness?
Therefore, even though they might have more backlinks than the recent articles, the recent articles receive precedence. Given the importance of dates in determining relevance, it is clear that they can therefore impact SEO.
What’s the history of SEO and search engine optimization?
A Brief History of Search Engine Optimization – SEO 101 The history of SEO can be traced back to the mid-1990s. Here’s a timeline of notable milestones in the evolution of search engines and SEO.
Do you need to update your SEO rankings?
If you have a post ranking #1 that was written in 2013, it makes perfect sense to update it. Like cars, content typically loses value as time goes by. Traffic declines. And if you’re ranking well, those rankings tend to go away as fresher and more up to date (or more thorough) content is published by your competitors.
Is it safe to change the date of an article?
First off, as explained by Google’s Martin Splitt, it’s preferable to update an old page, rather than create a new one with very similar content. But going beyond webpage updates, date manipulation can be quite an effective way to attract some attention on the SERP. Easiest example: somebody is searching around for keyword research guides.
How does fresh content affect your Seo ranking?
The post is new on my site, of course, but common SEO sense says that new content without any backlinks and amplification will have a harder time ranking, especially in very competitive niches, such as history (where Wikipedia probably dominates).
Is it good to republish blog posts for SEO?
For example, it’s clear from the titles and URLs that the pages outranking us for “guest blogging” are blog posts. That’s a good sign. It tells us that the type of content searchers want to see is blog posts. However, it’s an entirely different story for “website traffic.”
What happens if you change the publication date of a website?
If you let the search engines crawl the publishing dates of your webpages, you will almost inevitably lose out in rankings. But if you want to save your rankings, you need to show them specifically to your users.