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What actions can journey builder perform in sales and service clouds?
Use activities to perform these actions:
- Create a lead when a Marketing Cloud contact enters a journey.
- Update a lead based on engagement within a journey.
- Create a CRM contact record when a Marketing Cloud contact reaches the activity.
- Update a CRM contact record with Marketing Cloud contact data.
What is a Journey in Marketing Cloud?
Salesforce Journey Builder is a feature of the company’s Marketing Cloud that manages the customer life cycle: the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a brand.
What are entry source types for Journey Builder?
The entry source on the canvas tells Journey Builder where customers entering this journey come from. Each journey must include an entry source….Entry Sources
- Entry Source Administration.
- Edit an Entry Source.
- Data Extension Entry Source.
- The Audience Entry Source.
- Inbound Chat Message.
What does the API mean for Journey Builder?
The API allows you to programmatically access and interact with Journey Builder functionality. See Marketing Cloud Help to learn how to use Journey Builder to create advanced, enterprise-scale, marketing automations.
What does Journey Builder do in Salesforce Marketing Cloud?
It’s the only part of Salesforce Marketing Cloud that allows you to easily and visually automate multiple marketing channels in a single place, such as email and SMS. Without Journey Builder: Emails are created and sent within the Email Studio module. SMS campaigns are created and sent within the Mobile Studio.
Do you need a subscription to use Journey Builder?
Depending on your subscription, you may not have access to Journey Builder right now, even if you see it in your navigation menu when logged in. To gain access, you’ll need to speak with your account manager about amending your subscription to include the Journey Builder module.
What’s the difference between Journey Builder and Automation Studio?
The Automation Studio in Salesforce Marketing Cloud does allow for some simple automation of email sends, however, its main purpose is to automate admin and data management tasks such as importing files and transferring data. Journey Builder, on the other hand, is designed for creating 1:1 personalised journeys for your prospect communications.