What are data extensions?

What are data extensions?

A data extension is simply a table with fields of data about your contacts. Data extensions can be standalone or related to other data extensions. Standard data extensions are used for building a custom set of fields. Filtered data extensions are used to create a subset/segment from an existing data extension.

What is the difference between a data extension and a list?

Data Extensions. Lists have limited functionality, whereas Data Extensions provide full flexibility to store and relate subscriber information. …

How do I create a Sendable data extension?

Click Data Extensions. Click Create and choose an option: New Data Extension – creates a brand new data extension. Enter information in the Properties section: Complete the information in the Type section: Complete the information in the Fields section for each field. Click Save.

How do I share a data extension in Marketing Cloud?

Set Marketing Cloud Ent 2.0 Shared Data Extension Permissions

1. Click Subscribers.
2. Click Shared Data Extension.
3. Select the data extension name.
4. Click Permissions.
5. Select the checkbox next to the names of the business unit to set or change permissions for.
6. Click Edit.

How to select extensions based on your goal?

Select extensions based on your goal Select your extensions based on your primary advertising goal. Here are common advertiser goals and the extensions that can support them: Goal: Get customers to buy from your business location

What are data extensions used for in Salesforce?

Data Extensions Standard data extensions are used for building a custom set of fields. Filtered data extensions are used to create a subset/segment from an existing data extension. Random data extensions allow you to randomly select subscribers from a source data extension

What kind of information can you store with extensions?

Important: You should not use extensions to store sensitive personally identifiable information, such as account credentials, government identification numbers, cardholder data, financial account data, healthcare information, or sensitive background information.

What are the goals of Google location extensions?

Here are common advertiser goals and the extensions that can support them: Goal: Get customers to buy from your business location If you want to direct people to your physical locations (like stores or restaurants), here are extensions you may consider: Location extensions