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What are impressions on Google AdWords?
An impression is counted each time your ad is shown on a search result page or other site on the Google Network.
- Each time your ad appears on Google or the Google Network, it’s counted as one impression.
- In some cases, only a section of your ad may be shown.
Does Google charge for impressions or clicks?
So Ads are shown (impressions) free on a rotating basis against keywords (what advertiser predicts in the Google AdWords platform). Gradually some correlation between a particular keyword or phrase and click on an ad is established by Google. You pay only for clicks and not for the impressions.
How can clicks be more than impressions?
Customers are “comparison shopping” by clicking between several ads. Because browsers typically cache search results pages, Google doesn’t record multiple impressions, so the clicks can exceed the impressions. Customers may be clicking more than one link within your ad.
Why are there so many clicks on Google Ads?
Customers are “comparison shopping” by clicking between several ads. Because browsers typically cache search results pages, Google doesn’t record multiple impressions, so the clicks can exceed the impressions. Customers may be clicking more than one link within your ad.
Why are my Google ad impressions so fluctuating?
There are a few reasons why this can occur. Limiting your budget or setting up ad scheduling so that your ads only run at certain times will limit the impressions you receive, which the tool don’t take into account. How Google Instant measures ad impressions
What kind of clicks do Google consider invalid?
Clicks on ads that Google considers to be illegitimate, such as unintentional clicks or clicks resulting from malicious software. Here are just a few examples of what Google may consider to be invalid clicks: Identify and fix invalid click issues Issues with clicks and clickthrough rate
How long does it take for Google Ads to show up?
The customer stops typing, and the results are displayed for a minimum of three seconds. We recommend monitoring your ads’ performance the same way you usually do. Google Instant might increase or decrease your overall impression levels.