What are keywords in mobile Connect?

Use a keyword as the indicator to conduct SMS and MMS message exchanges between your account and mobile devices. MobileConnect recognizes the content occurring before the first space of an inbound SMS or MMS messages as the keyword.

How do you add keywords to mobile Connect?

1. In the app switcher, hover over your name and Click Setup.
2. Search for MobileConnect .
3. Click a short or long code.
4. Enter a keyword in Create Keyword. Note MobileConnect displays the availability of the keyword. An unavailable keyword can become available later.
5. Click Create.

What is mobile Connect in Salesforce Marketing Cloud?

Create, send, receive, and track SMS and MMS text messages using MobileConnect. Send alerts and transactional messages to subscribers using templates and a drag-and-drop interface. Automatically respond to incoming messages, manage keywords, and many other tasks.

How do you add keywords to marketing cloud?

How do I send messages from marketing cloud?

Setting Up MobileConnect To Start Sending Messages

1. Mobile short code acquisition.
2. Keyword and list setup.
3. Opt-in and confirmation processes.
4. Campaign creation and authorization.
5. API integration with Salesforce (Optional, but recommended)

What is mobile studio marketing cloud?

What Is Marketing Cloud Mobile Studio? Marketing Cloud Mobile Studio allows you to personalize SMS marketing messages, push notifications and chat messaging. The most commonly used feature of Mobile Studio is Mobile Connect where you can send SMS and MMS messages as alerts and transactional messages.

What is mobile studio in Salesforce?

What is Salesforce Mobile Studio? Salesforce Mobile Studio helps you to reach customers on any device by personalizing your mobile messaging with SMS marketing, push notifications, and group messages.

What is a salesforce super message?

Super Messages are just another way for Salesforce to charge you more money. Any type of message sent to a customer including an email, a high priority email, a landing page impression, CloudPage impression, a Predictive Intelligence web or email impression, a push notification, or an SMS or MMS message.

Do you need a subscriber key for Marketing Cloud Connect?

Marketing Cloud Connect only recognizes subscribers that use the contact/lead ID as their subscriber key in Marketing Cloud. You may need to perform a subscriber key migration to align contacts between the two clouds if you currently use a different subscriber key. Now let’s discuss the system user accounts required for implementation.

Where do I find Cloud Connect in Salesforce?

Marketing Cloud Connect features are available in the Salesforce Classic UI. If you use Lightning Experience, you are automatically redirected to Salesforce Classic when you click any of the Marketing Cloud Connect tabs.

Who is an integrated user in Salesforce Marketing Cloud?

At least one user in the Salesforce CRM org needs access to configure Marketing Cloud Connect inside the CRM environment. This can be you or it can be another person. An integrated user has an established user login (license) in both Marketing Cloud and in CRM and their accounts are linked in Marketing Cloud.

Do you need a Salesforce license for Marketing Cloud Connect?

It’s possible to connect a Marketing Cloud account to multiple Salesforce CRM orgs, but we don’t cover that setup in this module. For most Marketing Cloud Connect functionality, users need a Marketing Cloud license and a Sales Cloud or Service Cloud license (more on this shortly).

What are keywords in Mobile Connect?

Use a keyword as the indicator to conduct SMS and MMS message exchanges between your account and mobile devices. MobileConnect recognizes the content occurring before the first space of an inbound SMS or MMS messages as the keyword.

What is short code and long code sfmc?

Long numbers are cheaper to use than short codes and allow you to receive replies from the recipients. Short Code. A shortcode is a memorable number between 3 and 7 digits in length. They are ideal for marketing campaigns and promotions where you want people to remember your number. Short codes are country specific.

What is Mobile Connect in Salesforce Marketing Cloud?

Create, send, receive, and track SMS and MMS text messages using MobileConnect. Send alerts and transactional messages to subscribers using templates and a drag-and-drop interface. Automatically respond to incoming messages, manage keywords, and many other tasks.

What is difference between long code and short code?

With a limit of one message per second, long codes are used primarily for person-to-person communication. In contrast, SMS short codes can be used to send 40 messages per second and are typically used for high volume messaging like voting on TV shows.

What is long code?

A Long Code or Long Number is a standard-length (10-digits) virtual phone number that can be used by businesses to send and receive SMS and MMS messages, or to make and receive voice calls. They are cheaper to use than short codes.

Are there any noneditable keywords for mobileconnect?

MobileConnect has a few noneditable keywords that you need to have active in your account. HELP for recipients to request assistance and STOP so they can unsubscribe (Alternatives to STOP include: QUIT, CANCEL, END, and UNSUBSCRIBE. These are considered global STOP keywords). Beyond that, you are free to use any keywords you would like.

How do I create a subscription in mobileconnect?

Once you create an SMS Opt-In message, ensure that MobileConnect creates the subscriptions correctly. Navigate to the MobileConnect overview screen. Open the Contacts application. Click Manage under Contacts. Search for the specific mobile number. Click the mobile number. Click Subscriptions.

How to opt-in to the mobileconnect API?

Single Opt-In: Contact texts JOIN (or another specified keyword) to your short code to subscribe to a specified keyword on that short code. Double Opt-In: Contact texts JOIN (or another specified keyword) to your short code and receives a text message asking them to reply Y or YES to confirm their subscription.

How to use mobileconnect to download an app?

For example, “Text SMCAPP to (your short code) to download the mobile app.” When a contact texts SMCAPP to your short code, that contact will receive a text message containing a link to your app in the App Store or Google Play. Create this message with the MobileConnect Text Response template.