What can you do with web analytics connector?
The Web Analytics Connector ( WAC) is a free Marketing Cloud feature that appends a ‘string’ to every Email Studio email link. Simply put, it adds data to the end of your links for tracking purposes. The string is typically used to add Google Analytics UTM Parameters, but it can really be used for anything you want.
How to track email traffic in Google Analytics?
First, lets cover some basics – the most common way to track visits from an email to a website, and analyze activity for those visits, is by implementing utm parameters for Google Analytics.
Where to find link tracking settings in bigmailer?
You can look for link tracking settings either at account level, or as an option on each email campaign. In BigMailer, campaign management screen has a section for link tracking where you can define your utm parameters in an open text field. Google Analytics utm parameters tracking in BigMailer
How does text analytics use a custom connector?
The Text Analytics API uses an API key to authenticate users. When a user creates a connection to the API through a custom connector, the user specifies the value of this key. To get an API key: Request an API key to try out the API. This doesn’t require an Azure subscription.
How to enable web analytics connector in Salesforce Marketing Cloud?
To enable this feature, open Parameter Management in Setup and click the Activate button, then click the Edit button. Here you will see the default URL parameters which you can customize. The default parameters use system data personalisation strings to include email-level, Subscriber-level and link-level data.
What do I need to create a custom connector?
To create a custom connector, you must describe the API you want to connect to so that the connector understands the API’s operations and data structures.