What can you track with UTM parameters?

What can you track with UTM parameters?

What can you track with UTM codes ?

• Traffic Source. The source parameter allows you to track where the traffic originated from.
• Medium. The medium parameter tracks what type of traffic the visitor originated from – cpc, email, social, referral, display, etc.
• Campaign Name.
• Content.
• Keyword Term.

How do I use UTM to track conversions?

How to see results with UTM parameters

1. Go to the Acquisition tab in your Google Analytics account.
2. Under Acquisition choose Source/Medium.
3. In goals, choose the conversion you wish to analyze by UTM parameters, and the data will be displayed for the conversion, according to your entry in the UTMs Source and Medium.

Is UTM tracking accurate?

Whereas, tracking clicks and traffic sources with UTM parameters is 100% accurate. Once you have goals set up in Google Analytics, UTM parameters will also help you see exactly what activities are driving conversions.

What are the different parameters for tracking UTM?

There are 5 separate parameters you can track: utm_source, utm_campaign, utm_content, utm_term (more on these below). Tracking variable – a unique variable to identify the dimension being tracked (such as the name of the traffic source).

Do you use UTM parameters for organic search?

UTM parameters are NOT for organic search. The major search engines should correctly pass referral information. As well, you should not use UTM parameters for any links within your own site. Use UTM parameters only on links directed to your website. What Do the UTM Parameters Mean?

How do you add UTM parameters to a link?

You can manually add UTM parameters to your links, but it’s much easier to use an automatic UTM parameter builder. Click Create, then Post and write your social post as usual. Make sure to include a link in the text box. Click Add tracking.

What are UTM codes and how do I use them?

The UTM code itself has two components: 1 UTM Parameter – that starts with utm_. There are 5 separate parameters you can track: utm_source, utm_campaign, utm_content, utm_term (more on these 2 Tracking variable – a unique variable to identify the dimension being tracked (such as the name of the traffic source). This variable is preceded by