Contents
What do you do with old email lists?
Re-engaging an old email list can be as simple as sending out a re-engagement campaign, also known as a “win-back” email….How to re-engage an old email list
- Identify inactive subscribers.
- Understand why your subscribers stopped engaging.
- Give inactive subscribers a reason to return.
Should I delete inactive email subscribers?
Removing inactive email subscribers from your marketing lists will improve the effectiveness of your email marketing campaigns. Inactive subscribers reduce open rates and increase spam complaints. It will make email marketing more effective for your small business.
How old can an email list be?
You can begin by sorting via the date and whether the subscriber is over 12 months old, by name, location or other aspect that you want to target with your new campaign. Take out the email addresses over 12 months old and any risky or uncertain looking email addresses on your list.
Is there way to unsubscribe from litmus promotional emails?
In the footer of every promotional email from Litmus, we include an option to opt out from receiving emails. This makes unsubscribing easy should a subscriber ever lose interest. It’s also worth pointing out that an unfriendly unsubscribe experience is also a major driver of spam complaints.
Is it illegal to unsubscribe to an email in Australia?
You still must have your mailing address and a way to unsubscribe. However, most email marketing providers are stricter than the law and don’t allow sending emails unless people have explicitly opted in. It’s illegal in places like Australia and Canada to email without prior consent.
If you open any template or choose to code your own mail, you’ll notice that there’s always this default footer box: The only thing you need to do is remove this part: And you’ll be good! Your address now no longer shows up in the footer of your e-mails.
Why did my email address stop getting mail?
They got back to me and said that they stopped my email address from getting more mail from them, but that it “appears a spambot may be entering your address into legitimate sign up forms around the web”. In my case, I was actually traveling and out of town so it took me awhile to figure out where the transactions were coming from.