What do you need to know about displaying prices?
Displaying prices. Prices displayed by a business must be clear, accurate and not misleading to consumers. You should always display the total price of a product or service. Certain grocery retailers must also display unit pricing on their shelf labels. Component pricing.
What happens if you display more than one price on a catalogue?
If you display or advertise in a catalogue the same good with more than one price, you must sell the good for the lowest displayed (or advertised) price or withdraw the goods from sale until the price is corrected.
When do you put the total price on an advertisement?
If you promote a price that is only part of the total price, the total price must also be displayed at least as prominently as the part price. This means that customers should be able to identify the total price in the advertisement just as easily as prices for all the other aspects.
When to use ” was ” or ” now ” in a price statement?
Statements such as ‘Was $150/Now $100’ or ‘ $150 Now $100’ are likely to be misleading if products have not been sold at the specified ‘before’ or ‘strike through’ prices in a reasonable period immediately before the sale commences.
Are there laws about the way prices are displayed?
There are laws about the way prices are displayed. Prices should be genuine and you should be able to easily see the total price of anything advertised. If multiple different prices are displayed on a product or in advertising, the business has to fix the display or sell you the item for the lowest price. Single pricing.
Which is a misleading statement on a price display?
Misleading prices may include: ‘savings’ or ‘discount’ statements when compared to the recommended retail price (RRP), but the goods have never been sold at the RRP or the RRP does not reflect a current market price.