What does enhanced ecommerce tracking do?

What does enhanced ecommerce tracking do?

Google Analytics Enhanced Ecommerce enables product impression, promotion, and sales data to be sent with any of your Google Analytics pageviews and events. Use pageviews to track product impressions and product purchases; and use events to track checkout steps and product clicks.

How do I use Google Analytics ecommerce tracking?

To see Ecommerce data in your Analytics reports, you need to: Enable Ecommerce for each view in which you want to see data….Enable Ecommerce for a view

1. Sign in to Google Analytics.
2. Click Admin, and navigate to the view you want.
3. In the VIEW column, click Ecommerce Settings.
4. Set Enable Ecommerce to ON.
5. Click Save.

How is ecommerce Analytics implemented?

You need to enable Ecommerce for each view in which you want to see the data.

1. Sign in to Google Analytics.
2. Click Admin, and navigate to the view you want.
3. In the VIEW column, click Ecommerce Settings.
4. Set Enable Ecommerce to ON.
5. Click Save.

What can enhanced ecommerce tracking do for You?

Whereas through enhanced ecommerce tracking you can also track all the steps (like product view, add to cart, remove from cart etc) that were taken by a user before the purchase. There are two ways to implement Enhanced ecommerce on the website:

How to see ecommerce tracking in Google Analytics?

If you have installed traditional ecommerce tracking on your website, then you will see the following 5 ecommerce reports in your Google Analytics view: If you have installed enhanced ecommerce tracking on your website, then you will see the following 10 ecommerce reports in your Google Analytics view:

Is there enhanced ecommerce tracking in Shopify store?

Enhanced ecommerce tracking is now installed on your Shopify store. Note: Do not use Google Tag Manager to install Enhanced Ecommerce tracking on your Shopify Store. Enhanced ecommerce tracking is built into shopify and it does not use GTM or its data layers to deploy the tracking.

What happens if enhanced ecommerce command does not send hit?

So if you use an enhanced ecommerce command but do not send any hit, then your ecommerce data will not go, to your web property. For example following tracking code won’t send internal promotion impression data to GA (as ga (‘send’, ‘pageview’); code is missing):