What does the Marketing Cloud Connect API do?

What does the Marketing Cloud Connect API do?

The Marketing Cloud Connect API user completes the account-level connection between Marketing Cloud and Sales Cloud or Service Cloud. This user provides the initial authentication for email sends, triggered sends, tracking subscription requests, and Journey Builder entry events.

Can you send email with Marketing Cloud Connect?

Can’t send any emails using MC Connect. A Marketing Cloud user who does not have a CRM account. Can view and send using Salesforce data extensions in Marketing Cloud (if they are configured). Can’t send to a Salesforce report or campaign. Now it’s time to consider which individuals in your company need to use Marketing Cloud Connect.

How does Marketing Cloud Connect work with Salesforce?

Similarly, the CRM API user created in the Salesforce CRM is required to complete the connection between the CRM account and Marketing Cloud. This user provides the initial authentication that allows the connected app (a framework that enables an external application to integrate with Salesforce) to work.

What kind of account do I need for Marketing Cloud?

Your Marketing Cloud account must be one of the following versions: Marketing Cloud Core Edition, Advanced Edition, Agency Edition, Enterprise 1.0 Lock and Publish, Enterprise 2.0 Edition, Reseller Edition, or a Marketing Cloud sandbox. Marketing Cloud Connect features are available in the Salesforce Classic UI.

How does resubscribe work in Salesforce Marketing Cloud?

Since we have the option to Unsubscribe From All, we now also have to add an option to Resubscribe. The Resubscribe option will set all the subscription-related flags in Sales Cloud to true and set the subscriber’s status to Active in Salesforce Marketing Cloud’s All Subscribers list.

What do you need to know about Marketing Cloud?

Marketing Cloud includes integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis.

How to connect marketing cloud and Salesforce Org?

Steps to Login to Marketing cloud org – Navigate to Email Studio —> Click Admin ——> Click Salesforce Integration —–> Click Edit. Select Scope by User if applicable for your data access configuration. If prompted, click Upgrade to Connected App ——->Click Connect Account.

What do I need to set up Marketing Cloud Connect?

Let’s review the steps you need to follow to complete setup. Set yourself up for success by planning for system and user requirements. Download the managed package to get the tools to make the connection work. Make sure your users can view the email fields for contacts and leads.

Where can I find MC connect leads test?

In Salesforce CRM, click the plus icon to navigate to the All Tabs screen. Click Marketing Cloud. Click Find. Click Content Builder and select the MC Connect Test email template you created. Click in the Recipients section of the form. Select the Marketing Cloud Admin report folder. Select MC Connect Leads Test.

How to setup Marketing Cloud Connect in Salesforce?

Download the managed package to get the tools to make the connection work. Make sure your users can view the email fields for contacts and leads. Then set up any additional users and permission sets within your Salesforce CRM account. Create a new user and configure the Salesforce Integration in Marketing Cloud.

Who is an integrated user in Salesforce Marketing Cloud?

At least one user in the Salesforce CRM org needs access to configure Marketing Cloud Connect inside the CRM environment. This can be you or it can be another person. An integrated user has an established user login (license) in both Marketing Cloud and in CRM and their accounts are linked in Marketing Cloud.

Do you need a subscriber key for Marketing Cloud Connect?

Marketing Cloud Connect only recognizes subscribers that use the contact/lead ID as their subscriber key in Marketing Cloud. You may need to perform a subscriber key migration to align contacts between the two clouds if you currently use a different subscriber key. Now let’s discuss the system user accounts required for implementation.

Do you need a Salesforce license for Marketing Cloud Connect?

It’s possible to connect a Marketing Cloud account to multiple Salesforce CRM orgs, but we don’t cover that setup in this module. For most Marketing Cloud Connect functionality, users need a Marketing Cloud license and a Sales Cloud or Service Cloud license (more on this shortly).