Contents
What does Utm_source mean?
utm_source : Identify the advertiser, site, publication, etc. that is sending traffic to your property, for example: google, newsletter4, billboard. utm_medium : The advertising or marketing medium, for example: cpc, banner, email newsletter. utm_campaign : The individual campaign name, slogan, promo code, etc.
How do I find tracking links in Google Analytics?
Track clicked links with Google Analytics
- Click your profile image at the top right, then select Account settings.
- Click Analytics tracking settings.
- Select Enable Google Analytics integration then enter the domains you want to track:
- Click Save analytics settings.
What is the object of the tracking code in Google Analytics?
The Google Analytics tracking API consists of two global objects; _gat for standard tracking and _gaq for asynchronous tracking. Both of these global objects contain methods for creating tracker objects. Tracker objects are used to track your pages and they have many methods to configure how that tracking will work.
Where to find campaign URLs in Google Analytics?
The information you need can be found in Acquisition > Campaigns > All Campaigns within Google Analytics: The report will break everything down automatically by Campaign Name.
How does Google Analytics work for re-engagement?
Tag your re-engagement campaign destination URLs with Google Analytics campaign tracking parameters. These URLs will trigger your app to open at a specific screen and can be included in campaign activities such as push notifications, emails, social posts, etc.
Why do you need to tag URLs in Google Analytics?
Tagging URLs helps prove the value of online campaigns in which you’re attempting to drive traffic to your site, particularly if you have goals set up in Google Analytics, as it will report on each specific campaign’s conversion metrics.
What are the parameters for a Google campaign?
The standard campaign parameters (e.g., Source, Medium, Content, Term, etc.) are available by default, and you can add any custom dimensions as a secondary dimension to that report. Google Developers may create custom reports or automate your analysis by using the Core Reporting API.