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What is a contact key?
Contact key, also known as subscriber key, is the unique identifier used to aggregate a contact’s devices within Marketing Cloud. Set the contact key to a specific value provided by your customer or to another unique identifier for the contact.
What is a primary key marketing cloud?
A primary key designates a field or fields as significant for evaluating data in a Data Extension. Adding this property to a Data Extension will result in those fields being indexed. It is always possible to use a relational database model for data in the Marketing Cloud.
What is a Salesforce contact ID?
The SFDC (salesforce.com) ID is a unique identifier of any records located in Salesforce organizations. These IDs exist in 15-character or 18-character formats and are stored in the id field of any Salesforce objects. The 15-character SFDC ID can be converted into an 18-character format.
What’s the difference between Contact ID and subscriber key?
Contact ID is a unique number for your contacts in Salesforce Marketing Cloud. This number helps uniquely identifying the contact on the back-end system. This is an application level number thru the entire Marketing Cloud system. This is the most known key among marketers. Subscriber Key identifies the contacts in the Email Studio.
Do you need a subscriber key for Marketing Cloud Connect?
Marketing Cloud Connect only recognizes subscribers that use the contact/lead ID as their subscriber key in Marketing Cloud. You may need to perform a subscriber key migration to align contacts between the two clouds if you currently use a different subscriber key. Now let’s discuss the system user accounts required for implementation.
Do you use email address as subscriber key?
Subscriber Key decision depends on the business purposes. The Subscriber Key must be consistent among all your entire marketing operations. And keep in your mind, good Marketing Cloud experts never use the email address as Subscriber Key. Hope this article helped you understanding the differences between Customer Key, Contact ID and Subscriber Key.
How to connect marketing cloud to Salesforce CRM?
Create a new user and configure the Salesforce Integration in Marketing Cloud. Make final configuration settings in both Marketing Cloud and your Salesforce CRM account and then finalize the connection. Confirm success with a test send.