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What is a custom activity in SFMC Journey Builder?
A custom activity is a web application that can be integrated with SFMC, and invoked by Journey Builder during execution through an HTTP request. These activities can be tailored to your requirements to perform non-native actions. Each activity has two main components:
Where do I find Journey Builder in Salesforce?
9- every contact entrering your Journey will be identified in the SMSCustomActivity Attribute Group and his data will be sent to your custom activity endpoint.
Which is an example of a Journey Builder?
These examples are intended to help you understand how Journey Builder works and get a head start on building your own custom activities. Journey Builder is a marketing planning tool that integrates the various channels and services in the Salesforce ecosystem.
What are the flow control activities in Journey Builder?
In Journey Builder, flow control activities include: all of which create the contact’s journey path. A wait activity will help you hold your customer between one activity and the next. It can be used with alternative flow controls. There are three options:
How to create multi-step customer journey in SFMC?
To create a multi-step customer journey, you first need to identify the entry source to use. The entry source refers to your contact data (audience), and there are eight in total. Choose your audience from an API event or data extension. Choose a sendable data extension, then admit contacts into a journey in a batch.
When to avoid wait activities in Journey Builder?
1. Wait Activity: This activity sets the wait time between any two activities. In the initial stage, when you start building Journeys, you should avoid more wait activities because large numbers of these make the journey slow in its flow. This activity further distinguishes between 3 subparts:
How is Journey Builder used in Marketing Cloud?
With Marketing Cloud we can track interactions using the powerful data capabilities of Journey Builder, also known as a live activity tracker of all the flows included within the Journey. Salesforce Journey Builder can be used if we want to build further flow based on instant response to any of the past activities.
When to use join activity in Journey Builder?
Join Activity and Path Optimizer are also Journey Builder’s flow control activities. Use Join Activity when you bring contacts from two or more paths into a single path. It redirects contacts flowing down one or more branches to an alternative journey branch.