Contents
What is a data view in marketing cloud?
Data Views are a powerful feature of Salesforce Marketing Cloud. They store subscriber information and the last six months of tracking data for your account.
What are the views of data?
The view level provides the “view of data” to the users and hides the irrelevant details such as data relationship, database schema, constraints, security etc from the user. To fully understand the view of data, you must have a basic knowledge of data abstraction and instance & schema.
What do you need to know about Mobile Connect?
Mobile Connect is a secure universal identity service for Digital Service Providers, offering a simple, trusted way for mobile users to share sensitive data, and undertake transactions with confidence. Enabling authentication, authorisation and secure identity verification, swiftly, globally, and cost-effectively.
How does Mobile Connect work with OpenID Connect?
The Mobile Connect product portfolio is delivered through the Mobile Connect API using the OpenID Connect standard. The service provider’s application invokes the API to request the desired functionality from an operator; examples are authenticating an end user or requesting an end user to authorise a transaction.
How does Mobile Connect work with multiple operators?
The Mobile Connect API’s unique federated architecture works seamlessly with multiple operators across the globe. Simple, secure log-in and 2-factor authentication for the user when a PIN or fingerprint is requested for extra security.
How are data views related to each other?
The official Data Views documentation provides details about (almost) all available Data Views, table names, fields names and data types. The below visualization shows how the most important of the tables are related to each other (click on the image to enlarge it or download a high-quality PDF here ).