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What is a guest post anchor text?
In case you’re a person who does not know what an anchor text is, here is a simple definition. “Anchor text is the clickable word or phrase (appeared in color other than black e.g. blue or underlined) that, when clicked, takes you to the website whose link was incorporated in that word or phrase as a hyperlink.”
How do I choose the best anchor text?
Types of anchor text
- Exact-match. Anchor text is “exact match” if it includes a keyword that mirrors the page that is being linked to.
- Partial-match. Anchor text that includes a variation of the keyword on the linked-to page.
- Branded. A brand name used as anchor text.
- Naked link.
- Generic.
- Images.
- SEO-friendly anchor text is:
Which is the best anchor text to use?
Internal linking is certainly a recommended best practice, but be careful with the anchor text you use to link your own pages together. If too many links to a page all use the same anchor text, even if they’re on your own site, Google might sense spammy behavior.
How are external links used in anchor text?
Both internal links and external links are valuable elements of your anchor text profile: Link building is the process of generating external links. (such as through guest posts on other sites, for example). Creating internal links is a process called internal linking.
What does Google look for in anchor text?
With the Penguin algorithm update, Google began to look more closely at keywords in anchor text. If too many of a site’s inbound links contain the exact same anchor text, it can start to appear suspicious and may be a sign that the links weren’t acquired naturally.
When to use exact match anchor text in Seo?
An exact match anchor text is when you use the same words as the targeted keywords for your entire page. In the early days of SEO, using exact matches enough times on a single page almost guaranteed that your post would do well. They were overused to such an enormous extent that, as mentioned previously, Google started to penalize overuse.