What is a marketing cloud contact?
Marketing Cloud combines contacts from all previously mentioned sources based on the ContactKey value. The Contact Key value usually includes customer-supplied information used specifically to identify a single individual.
How do I enable subscriber key in marketing cloud?
Use a text field and input “CASESAFEID(Id)” as the formula, with the Contact or Lead ID in parentheses. When exporting data out of Sales or Service Cloud to import into Marketing Cloud, include this value to use as the subscriber key. Send only from a single cloud for each subscriber.
Is the subscriber ID the same as the contact key?
The Subscriber Key is a user defined attribute (i.e You create the value). It is best practice to use the same values as the Contact Key. With issue of text, Mobile Connect works slightly different. It will use the Subscriber ID for the back end to send these message.
What is the difference between primary key contact ID?
For example: 1 Subscriber ID – ? 2 Subscriber Key – uniquely identifies a subscriber – per channel? 3 Contact ID – unique per ‘person’ different per channel? 4 Contact Key – user defined – per ‘person’? eg salesforce Record ID? 5 Primary Key – Used in Data Extension as was to identify unique records?
Which is unique identifier for the contact model?
Contact Key : A Contact Builder attribute that is used as a unique identifier for the contact model, and other models (Journey Builder) except Email Studio. **This is a user defined **. So it is possible to have a different contact key and subscriber key as they are unique identifiers for different modules.
How is a contact identified in Salesforce email?
Salesforce uses the Contact ID to identify a contact in various channels. In Email Studio, contacts are identified by the Subscriber Key, which becomes the Contact Key in Contact Builder. The Subscriber Key is the primary key for your subscribers and allows you to identify subscribers with a value that you choose.