What is a microsite in Eloqua?

What is a microsite in Eloqua?

A microsite is a miniature website, often dedicated to a specific campaign, product, or keyword. Each landing page that you create in Oracle Eloqua must have an associated microsite. When you create a new microsite, you need to configure a subdomain for your website and set up the microsite in Oracle Eloqua.

What is the difference between a microsite and landing page?

The difference between microsites and post-click landing pages. A post-click landing page is a single page, and it will always be published on its branded parent website. A microsite, on the other hand, can be more than one page, published either as part of the parent site or on its own.

What is a microsite in marketing?

A microsite is a much smaller version of a website that usually exists separate from a brand’s main website. A microsite has its own domain name and URL and is often used for specific marketing goals which can range from email capture to new product launches to raising brand awareness.

How do I set up a microsite?

How to build a microsite

1. Set the objectives of your microsite.
2. Decide on a domain name and purchase it.
3. Have an SEO strategy.
4. Look at microsites competitors have built.
5. Make a decision on your microsite’s design.
6. Create the content.
7. Connect the microsite to analytics and marketing tools.
8. Launch the microsite.

Should I use a microsite?

A microsite helps give your prospects and customers a place to go to find information specific to your product, project or campaign in great detail. It’s a good idea to have a blog that has updated information about the subject.

When would you use a microsite?

When would you use a microsite?

1. Test a new campaign or the impact of a product.
2. Target a very specific audience or share information on a single product.
3. Promote a special once-off event or seasonal products.
4. Setup new marketing and pay-per-click campaigns.
5. Experiment with new customer outreach efforts.

What is the point of a microsite?

How can I make my microsite successful?

Is microsite good for SEO?

While microsites can serve legitimate purposes, it’s not recommended to use them solely for SEO. For SEO, focus on getting your main website rank high by producing quality, well optimized content and building relevant links.

When do you need to use a microsite?

A microsite is a sort of mini-website that doesn’t have as much functionality as the main website. Businesses typically use microsites when they want to promote a group of products in a way that doesn’t distract a user. Microsites don’t usually have ecommerce functionality or an elaborate sales funnel.

How to migrate to non-English SharePoint sites?

When using Migration Manager to migrate content to non-English SharePoint sites, make sure the site title does not include non-English characters. Develop a plan to prepare your users for the upcoming change. Consideration factors to include in your plan:

What’s the difference between a microsite and landing page?

Microsites don’t usually have ecommerce functionality or an elaborate sales funnel. Microsites often exist for lead generation, to support a larger marketing campaign, or to promote a single product – not for mass sales of your entire product base. What’s the difference between a microsite and a landing page?

Is there a migration manager for SharePoint Server?

Migration Manager currently supports only the migration of file shares. This release does not support the migration of content from SharePoint Server. Migrating content to the cloud is a time and resource intensive process and normally involves scaling up resources to accommodate the large volume of content that you are moving.