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What is a tracking parameter?
A tracking parameter is a defined piece of code that’s added to the end of a URL. It can then be parsed by a system backend to share information contained by that URL. At Adjust, we have three distinct groups of parameters that we work with; campaign parameters, redirect parameters and additional parameters.
How do I find query parameters in Google Analytics?
To find URLs with query parameters in Google Analytics, go to your pages report (Behaviour>Site Content>All Pages) and filter for \? |\= (Regex saying “any page including = or ?). This will give you a list of pages that contain query parameters.
How do you separate query parameters?
To identify a URL parameter, refer to the portion of the URL that comes after a question mark (?). URL parameters are made of a key and a value, separated by an equal sign (=). Multiple parameters are each then separated by an ampersand (&).
What is category parameter Google Analytics?
The key which represents a search term is called the search query parameter. The key which represents a search category is called the search category parameter. For example, consider the following URL: https://www.optimizesmart.com/?s=enhanced+ecommerce&cat=ecommerce. ‘s’ is the search query parameter.
How to track search query parameters in Google Analytics?
Note: Some websites can have multiple search query parameters. If you have got such a website then you would need to find and note down all such parameters. Step-3: Login to your Google Analytics account and then navigate to the view in which you want to set up site search tracking.
Why do I not see search query parameters?
If you do not see the search query/category parameter in your search URL then maybe you are using a POST based search engine on your website. Contact your web developer, if you can’t identify the search query and/or category parameters. Note: Some websites can have multiple search query parameters.
How to set up tracking parameters with valuetrack?
Set up or edit a tracking template with ValueTrack parameters at the sitelink level Click on the Ad & extensionspage menu. Click on the Extensionstab. Click on the ‘Extension type’ link and select Sitelink. Hover over any of the extensions and click when the pencil icon when it appears. Expand Sitelink URL options(advanced).
How do I set up site search tracking?
In the View column, click View Settings. Under Site Search Settings, set Site Search Tracking to ON. In the Query Parameter field, enter the word or words that designate internal query parameters, such as term,search,query,keywords. Sometimes query parameters are designated by just a letter, such as s or q.