What is a User ID in Google Analytics?

What is a User ID in Google Analytics?

Google Analytics User ID is a unique set of alphanumeric characters (like GdffTeeD453589) assigned to a user so that he/she can be identified across devices/ browsers and over the course of multiple sessions. Google Analytics cannot generate unique IDs for you that can be used as User IDs.

What are the features of User ID?

User-ID lets you associate a persistent ID for a single user with that user’s engagement data from one or more sessions initiated from one or more devices. Analytics interprets each unique user ID as a separate user, which provides a more accurate user count in your reports.

How does analytics work with different user IDs?

Analytics interprets each unique user ID as a separate user, which provides a more accurate user count in your reports. When you send Analytics an ID and related data from multiple sessions, your reports tell a more unified, holistic story about a user’s relationship with your business.

What do you need to know about user ID?

About the User-ID feature. User ID lets you associate a persistent ID for a single user with that user’s engagement data from one or more sessions initiated from one or more devices. Analytics interprets each unique user ID as a separate user, which provides a more accurate user count in your reports.

How does session unification work in Microsoft analytics?

Session unification is a User-ID setting that allows hits collected before a user ID is assigned to be associated with the ID. To set up User-ID, you must first enable the feature in your Analytics account ( Edit permission required), and then modify your tracking code.

How to recognize users across different devices, what feature?

To implement User-ID, you must be able to generate your own unique IDs, consistently assign IDs to users, and include these IDs wherever you send data to Analytics. For example, you could send the unique IDs generated by your own authentication system to Analytics as values for User-ID.