Contents
What is Audience Builder?
In Marketing Cloud Audience Builder, you can segment your subscribers in multiple ways. Using advanced segmenting, you can better target your sends, and you get a more immediate and deeper understanding of your customer attributes and behavior. You can use Audience Builder with any Marketing Cloud account type.
What is a data extension Salesforce?
A data extension is a table that contains your data. Push any tracking data for emails sent to SFDE audiences using Marketing Cloud Salesforce Sends to the Salesforce Contact or Lead record in the connected org. SFDEs can use the same Marketing Cloud segmentation and filtering tools as standard data extensions.
What’s the difference between audience builder and filtered?
Audience builder is more subscriber specific. It listens to the subscribers data and slices and groups subscribers based on dimensions. This is a very useful tool if you have subscriber data in different sources and want to build a subscriber data base based on specific attribute/dimension
When do you use a filtered data extension?
Filtered Data Extension – A filtered data extension is generated by filtering fields, measures, and filters for sendable data extension from a Source data extension. This is mostly used when we want to have a different sendable data extension populated with final data that is used for sending emails.
What is the difference between audience enrichment and audience extension?
Audience Enrichment is the process of using third-party data to learn more about the interests displayed by users when they are off property. Audience enrichment increases the reach of audiences belonging to a demographic or exhibiting a certain behavior by purchasing these additional insights from a third-party supplier.
How are data extensions used in Marketing Cloud?
There are three types of data extensions in Marketing Cloud. Standard data extensions are used for building a custom set of fields. Filtered data extensions are used to create a subset/segment from an existing data extension. All data extensions are either sendable or nonsendable.