What is campaign content UTM?

What is campaign content UTM?

UTM Campaign: The specific campaign that you’re running. Feel free to fill this in however it makes sense to you. Names that allow you to easily identify product launches, promotional campaigns, individual emails or posts, etc. are all good. UTM Content: This is an optional field.

How do I find UTM terms in Google Analytics?

Here’s how to find utm_term and utm_content in Google Analytics:

1. In most Google Analytics reports, you can see a row with Primary Dimension followed by several links. The last one is usually marked Other.
2. Click on Other and then click Acquisition. You will see Ad Content which corresponds to utm_content.

How do I get Google ads to show UTM?

How to enable UTM tracking in your Google Ads campaigns. Click the Campaigns tab and select the campaign you want to track. Click Settings — Additional settings (in the bottom) — Campaign URL options. Click Save.

Where are UTM parameters stored?

Google Analytics stores campaign data, including utm parameters, in a session scope. The values are retrieved at the first page of the session (which also means that a new session starts when the campaign attribution changes) and are applied to all subsequent hits.

What is a UTM tracking link?

A UTM code is a snippet of simple code that you can add to the end of a URL to track the performance of campaigns and content. UTM stands for “Urchin Traffic Monitor”. This name comes from Urchin Tracker, a web analytics software that served as the base for Google Analytics.

How are campaign parameters used in UTM analytics?

Campaign parameters are tags that you add to an existing URL. Analytics platforms use these tags to help filter data. Source – This is the traffic referrer. So this could be Facebook, Twitter, etc. Campaign – This is usually the name for your promotional campaign. I usually use the date here or something to indicate what the content is.

How to create a custom UTM tracking report?

Create a custom report under “Customization” > “Custom Reports”. Add Medium, Campaign, or Source as a dimension and the metrics you want to view. Go to Acquisition -> Campaigns -> All Campaigns to view traffic based on your custom campaign names.

What does UTM stand for in Google Analytics?

“UTM” stands for “Urchin tracking module.” UTM codes are added to the end of regular URL’s and are designed to tell Google Analytics (and other analytics tools) a little bit more information about each link and which marketing campaign it relates to.

Where can I get a UTM code for my website?

Google’s URL builder gives you a quick way to create UTM codes. You can find this tool here. To use it, simply enter your website address. You are required to enter the campaign source (so that you can keep track in All Traffic -> Source/Medium); the rest of the parameters are optional.