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What is click through tracking?
Click tracking allows you to see if contacts have clicked links in your campaign. If you have click tracking enabled, your campaign report will show which contacts clicked your links and how many times each link was clicked. Like open tracking, it can help measure subscriber engagement.
Can Salesforce track clicks?
Use custom redirects to track banner ad clicks, links to third-party sites, links on social media, and access to files hosted outside of Pardot. Clicks are tracked as an activity on a prospect’s record. You can get an overview of the redirect’s performance with the custom redirect report.
Why click tracking is important?
Click tracking can go well beyond measuring link and email clicks and help you understand how people interact with your site so you can provide a better user experience. When that’s the case, you can pair your heatmaps with session recordings (also known as user replays).
How do I know if someone opened my email in Salesforce?
Now, Salesforce makes it possible to see whether an email has been opened in the Activity Timeline. Next, to any emails that were sent to customers, you’ll see whether the email is unopened or if it was read. You’ll even be able to see when the email was first opened and last opened.
How do I track an email in Salesforce?
In Salesforce Classic, email tracking applies to HTML-based emails and mass emails….Lightning Experience organizations must enable Enhanced Email.
- From Setup, enter Activity Settings in the Quick Find box, then select Activity Settings.
- Select Enable Email Tracking.
- Click Submit.
How to track emails in Salesforce Marketing Cloud?
Marketing Cloud makes it easy for you to get that information and more for every message you send. After you start sending emails, follow these steps to access tracking data. Navigate to Email Studio. Click Tracking. Click Sends to view a list of your sends. Click an email for a deeper look into how your subscribers interacted with that email.
How to get to Know Marketing Cloud reports?
The best way to get to know Marketing Cloud reports is to spend time exploring them and creating your own. Let’s give it a try. Navigate to Reports under Analytics Builder. This takes you to an overview page where you can select from a catalog of reports or choose specific filters to customize the report results.
How does Marketing Cloud randomly send out winning versions?
You set conditions for the test and Marketing Cloud randomly sends the two versions out to a subset of your selected subscribers. The system then tracks and selects a winning version. You can set up your test so that the winning version is automatically sent to the remaining subscribers.
Why are data views important in Marketing Cloud?
Data Views provide the data and metrics that can help you drive your analytics efforts to the top. Understanding how they relate to each other is key to getting the maximum value from your Marketing Cloud data.