What is content whitespace?
Whitespace (also called negative space) is the area between the elements on a web page (or physical page). These elements typically are images, typography, and icons. It is often used to balance elements on a page by creating a natural flow for the user to navigate through the content.
Why is white space as important as content in design?
Using white space evenly makes the content in design easily scannable and significantly improves legibility. A study conducted indicates that proper use of white space between lines of paragraphs and its left and right margins can increase comprehension up to 20%.
How does white space work on a website?
Collapses white space as for normal, but suppresses line breaks (text wrapping) within the source. Sequences of white space are preserved. Lines are only broken at newline characters in the source and at elements.
Which is an example of claiming whitespace as your own?
Another example of claiming whitespace as one’s own was a client in the translation/localization industry. Whereas company after company in the industry was focused on technology as its identifying differentiation, our client had a deep team of pros with decades of impressive experience.
How to capitalize on whitespace in the market?
Targeting a different audience segment is yet one more path towards capitalizing on whitespace in the market, as evidenced by Planet Fitness in the gym and fitness industry. What began as a failing gym soared to become one of the most successful gyms in the United States, due to listening to and learning from the needs of their audience.
How is white space handled in the source?
The white-space property is specified as a single keyword chosen from the list of values below. Sequences of white space are collapsed. Newline characters in the source are handled the same as other white space.