What is data extension?

What is data extension?

A data extension is simply a table with fields of data about your contacts. Data extensions can be standalone or related to other data extensions. Standard data extensions are used for building a custom set of fields. Filtered data extensions are used to create a subset/segment from an existing data extension.

What is data extension in Salesforce?

A data extension is a table that contains your data. Push any tracking data for emails sent to SFDE audiences using Marketing Cloud Salesforce Sends to the Salesforce Contact or Lead record in the connected org. SFDEs can use the same Marketing Cloud segmentation and filtering tools as standard data extensions.

Which is type of data extension has a send relationship?

Filtered data extensions are typically sendable data extensions that have been filtered based off of some sort of criteria. Make sure the Subscriber Key is stored as text. Next, let’s look at how to manage data in Contact Builder. 1 Which type of data extension has a send relationship and adds contacts to all subscribers when you send to them?

What are nonsendable Data Extensions in Salesforce?

Sendable data extensions have a send relationship and map to a subscriber. Contacts are added to All Contacts when you send to them. Nonsendable data extensions are reference data, such as the weather, airport codes, orders, product tables, etc.—things you want to use to personalize emails, but not a person you are sending an email to.

How are data extensions used in email studio?

Data extensions can be used in both Contact Builder and in Email Studio, but data extension permissions, sharing, and other functionality live in Email Studio. There are three types of data extensions in Marketing Cloud.

How are data extensions used in Marketing Cloud?

There are three types of data extensions in Marketing Cloud. Standard data extensions are used for building a custom set of fields. Filtered data extensions are used to create a subset/segment from an existing data extension. All data extensions are either sendable or nonsendable.