What is data view in Salesforce Marketing Cloud?
Data Views are a powerful feature of Salesforce Marketing Cloud. They store subscriber information and the last six months of tracking data for your account. You can join them with each other and with other data extensions. You can also reference them in AMPscript, for example in a Lookup function.
How do I use data view in Salesforce Marketing Cloud?
Query data views using Automation Studio for up to six months of Marketing Cloud subscriber and journey information. When you create an SQL Query activity, you write the SQL statement that defines the query. You can write the query against a data extension or the data views provided in the system.
What are data views?
A DataView enables you to create different views of the data stored in a DataTable, a capability that is often used in data-binding applications. A DataView provides you with a dynamic view of a single set of data, much like a database view, to which you can apply different sorting and filtering criteria.
How do I retrieve data from Salesforce Marketing Cloud?
Steps to Extract Marketing Cloud Data
- Step 1: Click Create Activity.
- Step 2: Click Data Extract.
- Step 3: Add for the activity, a name, an external key, and a description.
- Step 4: The activity needs to know what name to give to the file it creates.
What is Job ID in Marketing Cloud?
ListID: The ExactTarget identified for the list that the job was sent to. BatchID: Identifies the batch associated with a triggered email sent event. This value defaults to 0 for a marketing list send. SendURLID: A unique identifier for the individual URL in a send.
How to view data views in Salesforce Marketing Cloud?
JobID = c. JobID and s. ListID = c. ListID and s. BatchID = c. BatchID and s. SubscriberID = c. SubscriberID and c. IsUnique = 1 LEFT JOIN _Bounce b ON s. JobID = b. JobID and s. ListID = b. ListID and s. BatchID = b. BatchID and s. SubscriberID = b. SubscriberID and b. IsUnique = 1 LEFT JOIN _Unsubscribe u ON s. JobID = u. JobID and s. ListID = u.
What does subscriberid mean in Salesforce Marketing Cloud?
SubscriberID is NULL AND c. SubscriberID is NULL) Here’s an example of a very generic query, that will pull all the tracking data from Data Views into one table. All you need to do, is to create a Data Extension with the following fields:
How to query email address in salesforce automation studio?
Identify and then suppress commonly bounced email addresses from sends. Query these data views in Automation Studio to view click and open data for emails from your Marketing Cloud account. Helps to identify additional messaging opportunities by indicating subscriber engagement on a specific JobID.
Why are data views important in Marketing Cloud?
Data Views provide the data and metrics that can help you drive your analytics efforts to the top. Understanding how they relate to each other is key to getting the maximum value from your Marketing Cloud data.