What is ETA in Google Ads?

What is ETA in Google Ads?

Expanded Text Ads – or ETAs – are a type of Google ad that appears in search results. With an ETA you can create three headlines (up to 30 characters each), two descriptions (up to 90 characters each), and a display URL. Many businesses run a wide variety of ETA ads simultaneously.

What expanded search ads?

Expanded Text Ads are 2x bigger than current text ads. The new ads are designed to maximize your presence and performance on mobile search results with a bigger headline and an extra long description. (And with a mobile-first mindset, whatever works on mobile is going to get applied to desktop too.)

How do I create an ETA ad on Google?

To get started with using the new optional fields, try adding a third headline and a second description to your existing text ads….About expanded text ads

1. Add a third headline.
2. Add a second description.
3. Use up to 90 characters for each description.

Why are there 3 headlines on Google Ads?

What advertisers need to know about the third headline & second description in Google Ads:

• They’re entirely optional fields.
• The third headline provides an extra 30 characters.
• The second description provides an extra 90 characters.
• BOTH descriptions have been extended to 90 characters (up from 80 characters)

How do you write an expanded text ad?

7 Expanded Text Ad Best Practices: Summary

1. Write brand new ads.
2. Include your most important message in the headlines.
3. Remember Headline #1 is more important than Headline #2.
4. Don’t pause your old ads right away.
5. Write ads that speak to all users on all devices.
6. Include your top keywords in the path fields.

How many expanded text ads can you have?

Each headline has a 30-character limit, an increase from that for standard text ads. Languages with double-width characters such as Chinese, Japanese, or Korean, are allowed 15 characters. There is now a single description line with an expanded limit of 80 characters….Expanded Text Ads.

Field	Value
path2	deals

Are expanded text ads being phased out?

Denial: Expanded Text Ads Aren’t Ending! While it’s true that there is no formal report of expanded text ads being fully phased out from our ad account, as marketers, it is our job to prepare for what’s likely ahead.

Can you still create expanded text ads?

Expanded text ads are still supported, and advertisers can still create them. The difference is the platform won’t default to expanded text ads when an advertiser goes to create a new ad. Google encourages advertisers to use additional tools within the Ads setup to maximize the performance of RSAs.

What is the budget for a Google ads campaign?

If you’re a beginner, try an average daily budget of US$10 to US$50. Check your account daily after applying a new budget to see how your campaigns have performed. You can set a shared budget with the amount you’re willing to spend across multiple campaigns for the same client.

What happened to Google text ads?

Starting June 30, 2022, you’ll no longer be able to create or edit expanded text ads. Expanded text ads will continue to serve, and you’ll still see reports on their performance going forward. You’ll still be able to pause and resume your expanded text ads, or remove them if needed.

How many headlines does Google ads show?

three headlines
Your text ad consists of three headlines where you can enter up to 30 characters each to promote your product or service. The headlines are separated by a vertical pipe (“|”) and may show differently based on the device someone is using when they view your ad.

How often do Google ads show headline 3?

In this example, the 3rd line showed 0.08% of the time. That’s 1 impression of 3 ad lines for every 125 total ad impressions received. Across this entire account; no responsive ad displayed 3 headlines more than 0.1% of the time. That means if our ad uses a call to action as the 3rd line – it will rarely ever be seen.

What makes the Google search results so different?

In addition to the standard listing of search results (10 blue organic links + ads + “Searches related to…”) Google has also added a number of other elements to the search results page. The display or absence of these elements will vary by type of search and search phrase being used.

How does display expansion affect your search campaign?

The settings for your Search campaign will be observed in the Display Expansion, including: Bidding and targeting. The overall budget cap will be observed and use of Display Expansion will not affect your spend on Search. Only unspent Search budget will be used. Cost per conversion on Display will be similar, or less than spend on Search.

How to expand display network in Google Ads?

Sign in to your Google Ads account. In the page menu along the left, click Settings. Select the Search campaign you’d like to upgrade. Click to expand the “Networks” section. Select the “Display Network” option. Click Save. Was this helpful? How can we improve it?

What are the ads at the end of a Google search?

Sometime there are ads at the end of the ten blue links. Product searches on Google may also trigger Google Shopping Ads or Product Listing Ads (PLAs) to display in the SERPs. These ads will display relevant products from paid advertisers. Shopping or product listing ads will include a photo of the product, the retailer name, and the price.