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What is franchise SEO?
Franchise SEO strategy is a long-term investment that can reap significant rewards for businesses looking to compete for rankings on the search results pages. Mayfly Internet Marketing has a proven track record helping franchise businesses restructure their websites and build high-performing local landing pages.
How do I franchise SEO?
7 must-use strategies for improving local SEO for franchises
- List your different locations in Google Maps.
- List each of your franchise locations in Yelp.
- Use location-based keywords in website content.
- Choose between a microsite or corporate website.
- Use consistent branding for all franchise locations.
How does using a subdomain impact SEO performance?
With a subdirectory structure though, your main domain benefits from any authority that your subdirectories acquire. The keywords of a subdirectory are ‘owned’ by your main domain, meaning they’re attached to your main URL. This helps build credibility, which is important for SEO performance.
What happens if you have a subdomain on your website?
If Google is working to index both your subdomain and your website, you’re limiting the SEO power of both instead of allowing them to work together. By keeping your content separate from your website, you decrease the SEO value of your main website and lose many visitor benefits and ranking factors.
How does moving a domain affect your rankings?
Moving domains can make a tremendously negative impact on search engine rankings. This is because the major search engines use metrics on both the domain level and the page level to determine rankings. When a webmaster decides to switch to a brand new domain, they are resetting their domain metrics to zero whether they know it or not.
Is it better to have a main domain or subdomain?
However, with an integrated website, Google will see both your main site and your subdomain as one, strengthening the power of both as they work together in terms of ranking factors. If your main goal is to build a strong customer-focused website that ranks well, a subdomain is pointless and doesn’t help your main domain nearly as much.