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What is frequency in SEO?
In SEO, keyword frequency refers to the number of times a specific keyword or keyphrase appears on a given web page. In other words, keyword frequency is the total number of times the same keywords or keyphrases are repeated on a page.
Why are keywords so important in SEO?
Keywords are important because they are the linchpin between what people are searching for and the content you are providing to fill that need. Keywords are as much about your audience as they are about your content, because you might describe what you offer in a slightly different way than some people ask for it.
What is the keyword frequency?
Keyword frequency is how often a keyword or keyword phrase appears on a webpage or in a piece of content. It is important to limit how many times a keyword or phrase appears on a webpage in order to avoid the potential of appearing as spam or getting flagged in Google for ‘keyword stuffing.
How is keyword frequency calculated?
Keyword frequency or density can be calculated numerically. To do this, simply divide the number of instances in which a keyword appears by the total number of words on the page. For example, a 1,000-word blog post that features 10 unique instances of a keyword would have a keyword frequency or keyword density of 1%.
Why are keywords still so very important for SEO?
From a searcher’s perspective, keywords are the terms typed or spoken into a search engine. When effectively researched and optimized, keywords act as a conduit for your target audience to find the most appropriate content on your website.
Why is it important to Know Your keyword frequency?
The more frequently a keyword appears in a given page or piece of content, the higher the keyword frequency. Keyword frequency is closely related to keyword density. If you’re trying to rank for a keyword organically, it’s important to be aware of your keyword frequency.
How often should a keyword appear on a webpage?
There are, however, some generally accepted best practices that you may want to follow. Generally speaking, many SEO professionals agree that a keyword should not appear more than once per 200 words of copy. This means that for every 200 words of copy on a webpage, a given keyword should not appear more than once.
How often do keywords get searched on Google?
Starting in 2014 and kicking things up a notch two years later, Google’s Keyword Planner tool began grouping volumes for similar terms. Instead of showing keyword A gets searched 100 times per month, and keyword A1 gets searched 50 times per month, both would show 150.