What is goal funnel visualization Google Analytics?
Goal Funnel Visualisation is an advanced feature within the Goals setting that allows businesses/users to visually analyse the journey towards a conversion or goal. Source: Google Analytics.
How do I set up funnel visualization in Google Analytics?
To do so, follow these short steps:
- Go to Admin > Goals > +New Goal > Choose a Goal (e.g. Place an order).
- Select “Destination” Goal > Goal Details.
- Turn on the “Funnel” switch.
- Name each step of the funnel and add a URL. You can also specify whether a step is optional (flexible) or required (strict).
How does funnel visualization work in Google Analytics?
Assuming there is no required first step, the Funnel Visualization report would show that the user came from the About Us page to step 2, and then to step 3, and exiting from step 3.
What’s the difference between goal flow and funnel visualization?
The Goal Flow report is a flexible funnel reporting system that allows for historical data analysis, advanced segmentation, and funnel analysis without backfilling, while the Funnel Visualization report is a rigid report that backfills and doesn’t account for the actual steps that the user took.
Can you compare date ranges in funnel visualization?
The Funnel Visualization report’s date comparison feature shows you the difference in the total conversion rate for a specific goal, but it does not show you that difference for different funnel steps. Yes. Use the Goal Flow report’s calendar feature to compare two date ranges for all steps of the funnel.
Is the Order of steps represented in the funnel visualization report?
No. The actual order in which the steps were viewed isn’t represented in the Funnel Visualization report. Analytics scans through each session, checks if a certain step is viewed, and then increments that step by 1 in the Funnel Visualization report.