Contents
What is impression in Google Webmaster?
Impressions: How often someone saw a link to your site on Google. Clicks: How often someone clicked a link from Google to your site. See more details below. (average) Position: A relative ranking of the position of your link on Google, where 1 is the topmost position, 2 is the next position, and so on.
What is a Web impression?
An impression is a metric used to quantify the number of digital views or engagements of a piece of content, usually an advertisement, digital post, or a web page. Impressions are also referred to as an “ad view.” They are used in online advertising, which often pays on a per-impression basis.
What does the M in CPM stand for?
If a website publisher charges $2.00 CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The “M” in CPM represents the word “mille,” which is Latin for “thousands.”
What are impressions, position, and clicks on Google?
Clicks: How often someone clicked a link from Google to your site. See more details below. (average) Position: A relative ranking of the position of your link on Google, where 1 is the topmost position, 2 is the next position, and so on. See more details below. Click-through rate: The calculation of (clicks ÷ impressions).
What happens when a link does not get an impression?
A link must get an impression for its position to be recorded. If a result does not get an impression—for example, if the result is on page 3 of search results, but the user only views page 1—then its position is not recorded for that query. In some report configurations you might see a dash (-) for the position value.
Why does Google show zero clicks for a duplicate url?
This means that when a user clicks a duplicate URL in Search results, the click counts for the canonical URL, not the URL that the user visits. Therefore, the Performance report can show zero clicks for a duplicate URL even though your site logs show that users reached that page from Google Search.
Why did my site traffic drop in Google search?
That is, if your site is http://example.com, is your Search Console property defined as http://example.com or https://example.com? Mixing up http and https is probably the most common reason for “missing” search traffic; your traffic might not have dropped, you might just be looking at the wrong Search Console property.