What is multi-step Journey Builder in Marketing Cloud?

What is multi-step Journey Builder in Marketing Cloud?

Multi-Step Journey: Build a journey that sends cross-channel messages based on marketing logic and audience behavior. Sales & Service Cloud Activities: Activities in Journey Builder that allow you to create or update Sales and Service Cloud object records for connected Marketing Cloud contacts.

How to create a new journey in Journey Builder?

Create New Journey: This is your starting point to create a new journey from scratch or a template. Entry Sources: View the entry sources previously used for your journeys. Entry sources can be unique or shared among journeys. From here, you can also test, copy, or delete entry sources.

Where do I find Journey Builder in Salesforce?

Click Log In. In Marketing Cloud, hover over Journey Builder in the top navigation bar. Click Journey Builder. You’ve arrived! Now, let’s explore the components of the Journey Builder dashboard. Journey Folders: Store journeys in folders so they’re easy to find.

Where can I find Google Analytics for Journey Builder?

More detailed Journey Analytics are available to customers who enable the Google Analytics 360 Integration to their Marketing Cloud account. Contact your account representative for more information. Now that you’ve toured the Journey Builder dashboard, let’s take a look at the Journey Builder canvas.

How is a lead created in a Journey Builder?

Lead: Creates or updates a lead from Sales or Service Cloud using Sales or Service Cloud data brought into a journey or Marketing Cloud contact data. Contact: Creates or updates a contact from Sales or Service Cloud using Sales or Service Cloud data brought into a journey or Marketing Cloud contact data.

What are the activities in the Journey Builder?

Sales & Service Cloud Activities: Activities in Journey Builder that allow you to create or update Sales and Service Cloud object records for connected Marketing Cloud contacts. Single Send Journey: Quickly build and send a single personalized message in any available channel.

How does wait by duration work in Journey Builder?

Wait By Duration: Any contact is held in the journey until that duration period is over. Wait By Attribute: A wait that ends based on the value of an attribute in the Journey Data. Wait by Date: Any contact is held until that specific date is reached. Decision Split: Split the bath based on data.

What does Journey Builder do in Salesforce Marketing Cloud?

It’s the only part of Salesforce Marketing Cloud that allows you to easily and visually automate multiple marketing channels in a single place, such as email and SMS. Without Journey Builder: Emails are created and sent within the Email Studio module. SMS campaigns are created and sent within the Mobile Studio.

How to use Journey Builder for email marketing?

Send targeted and personalized emails to your subscribers through Marketing Cloud Journey Builder. Here’s everything you need to know about using Journey Builder.

What do you need to know about cloud Journey Builder?

Marketing Cloud Journey Builder is a drag and drop tool that allows you to take your email marketing campaigns to the next level by reaching your subscribers at the right time and place, and through their preferred channels for messaging. It is a powerful tool and has plenty of intricacies to understand.

How to create journey in Salesforce Marketing Cloud?

As well as setting your Entry Source, you can use Filter Criteria to control exactly who enters your Journeys. The actual process of setting up a Journey is extremely user-friendly. You have the option to use a Journey Template created for you in Salesforce Marketing Cloud, or to start from scratch and build your own.