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What is Open Graph metadata?
Open Graph meta tags are snippets of code that control how URLs are displayed when shared on social media. They’re part of Facebook’s Open Graph protocol and are also used by other social media sites, including LinkedIn and Twitter (if Twitter Cards are absent).
Based on my own experience, Google will use og:title on its index, meaning you must think twice before creating a different from your . Google now also uses og:site_name in the search index.
What is Open Graph data?
Open Graph is an internet protocol that was originally created by Facebook to standardize the use of metadata within a webpage to represent the content of a page. Within it, you can provide details as simple as the title of a page or as specific as the duration of a video.
What is an OG title?
og:title – The title of your page, content, object etc. as you would like for it to appear when displayed on Facebook.
What is Property OG description?
131. og:title is one of the open graph meta tags. og:… properties define objects in a social graph. They are used for example by Facebook. og:title stands for the title of your object as it should appear within the graph (see here for more http://ogp.me/ )
Twitter actually has its own meta tags for Twitter Cards, but if Twitter robots cannot find any, Twitter uses Open Graph tags instead. SEO – unlock massive amounts of SEO traffic.
Is it worth adding open graph tags to your website?
Adding Open Graph tags to your website won’t directly affect your on-page SEO, but it will influence the performance of your links on social media, so that means it’s worth looking into. Let’s take a look at the most important meta tags for Facebook and how to optimize them for better sharing.
How are open graph tags used in WhatsApp?
Open Graph tags also help create a snippet when someone sends you a link through direct messages using apps that support the Open Graph protocol—naturally Facebook’s Messenger and WhatsApp, but also iMessage and Slack. Which Open Graph tags should you use? Facebook lists 17 OG tags in their official documentation, plus dozens of object types.
They’re part of Facebook’s Open Graph protocol and are also used by other social media sites, including LinkedIn and Twitter (if Twitter Cards are absent). You can find them in the section of a webpage. Any tags with og: before a property name are Open Graph tags.