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What is Quantcast used for?
Quantcast Measure helps you measure and define your audience and traffic on all parts of your site. Quantcast Measure shows you the behaviors of your audience at scale so you can develop a tailored strategy to give your readers exactly what they’re looking for.
What data does Quantcast collect?
We collect directly measured data from the millions of web destinations and mobile apps controlled by Quantified publishers. All the data we collect is anonymous and contains no personally identifiable information (PII).
What are cookies in a browser?
Cookies are files created by sites you visit. They make your online experience easier by saving browsing information. With cookies, sites can: Keep you signed in. Remember your site preferences.
Is Quantcast a good company?
Quantcast is a good company to work for. They take care of their employees and for the most part take their concerns into account. The adtech industry is in turmoil at the moment and there are many approaches and opinions battling it out currently as to where the company moves next.
Is quantcast a DSP?
The Quantcast Platform can absolutely do the things a DSP can do and more. Think of it as a DSP that has: Built-in access to a unique, real-time dataset with a foundation of consumer consent. Machine learning that turns data into insights about live consumer intent and interests.
Is Quantcast choice free?
We’re excited to announce that Quantcast Choice—a free, easy-to-install, easy-to-use, and effective consent management solution—is now available for publishers and advertisers.
What does Quantcast do with your log data?
In its privacy policy, Quantcast says it may share log data and aggregated information with third parties. These include: – companies employed to support Quantcast services. – companies that provide delivery and measurement of ad campaigns. This data would be used for such things as industry analysis and targeting adverts.
What kind of cookies does quantserve.com use?
Quantserve.com creates web beacons and cookies operated by audience research and behavioural advertising company Quantcast.
In 2010, Quantcast paid $2.4m to settle a class action lawsuit alleging it used Flash cookies to reset tracking cookies after users deleted them. The firm stopped using Flash cookies in 2009, after research by The University of California Berkley identified the practice and it was publicised in the media.
What can a Quantcast Beacon do for a website?
This service allows website owners and advertisers can use Quantcast web beacons in their content to see how many views they get, what age range the people viewing are likely to be in, and what income they are likely to generate (demographic data).