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What is Salesforce Marketing Cloud journey builder?
Salesforce Journey Builder is a feature of the company’s Marketing Cloud that manages the customer life cycle: the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a brand.
What is Cloudpage?
CloudPages is a Marketing Cloud application used to create and publish targeted marketing content to customers across multiple channels. Use the CloudPages editor to build a collection of content, then optimize your content for distinct mobile, social, and web experiences.
How do I enable a journey builder in Salesforce?
Provide Journey Builder Access to a User
- Hover over Welcome [your username] and click Setup from the dropdown menu.
- Click the Users menu and select Users.
- Select the user.
- Click Manage Roles.
- Under Roles, click Edit Roles.
- Select Marketing Cloud Channel Manager or Marketing Cloud Content Editor/Publisher.
- Click Save.
What does Journey Builder do in Salesforce Marketing Cloud?
It’s the only part of Salesforce Marketing Cloud that allows you to easily and visually automate multiple marketing channels in a single place, such as email and SMS. Without Journey Builder: Emails are created and sent within the Email Studio module. SMS campaigns are created and sent within the Mobile Studio.
Do you need a subscription to use Journey Builder?
Depending on your subscription, you may not have access to Journey Builder right now, even if you see it in your navigation menu when logged in. To gain access, you’ll need to speak with your account manager about amending your subscription to include the Journey Builder module.
What’s the difference between Journey Builder and Automation Studio?
The Automation Studio in Salesforce Marketing Cloud does allow for some simple automation of email sends, however, its main purpose is to automate admin and data management tasks such as importing files and transferring data. Journey Builder, on the other hand, is designed for creating 1:1 personalised journeys for your prospect communications.
How to enter a prospect into a Journey Builder?
There are 6 Entry Sources that can be used to enter a prospect into a Journey in Journey Builder. These are: If you are using Salesforce as your CRM, this is naturally your best choice of Entry Source. You can find instructions for entering your Salesforce contacts into a Journey on the Salesforce Help site.