What is Salesforce Sender Authentication Package?
SAP or Sender Authentication Package is a set of tools provided by Salesforce Marketing Cloud (SFMC) to provide branding services to the customers. It matches the client’s domain and ensures that authenticated emails are sent to the end customers.
What is sender authentication in SendGrid?
Sender authentication refers to the process of showing email providers that SendGrid has your permission to send emails on your behalf. To set up sender authentication, add DNS records to your hosting service.
How does email authentication work?
How does email authentication work?
- A business or organization that sends email establishes a policy that defines the rules by which email from its domain name can be authenticated.
- The email sender configures its mail servers and other technical infrastructure to implement and publish these rules.
How does sender authentication package ( SAP ) work in Salesforce?
This domain usually works as the from address for the email sends from the marketing cloud account. When a SAP package is purchased, Salesforce authenticates email sends using the Sender Policy Framework (SPF), Sender ID, and DomainKeys/DKIM authentication. Salesforce provides mutiple options with SAP configuration such as :
How to create custom domain Marketing Cloud sender authentication package?
You will need to refer to the Subdomain Delegation Guide, where you take your chosen subdomain and delegate it to the following servers: Once delegation is complete, you should complete the SAP form at http://senderauth.herokuapp.com so Salesforce can configure your SAP.
How does Salesforce authenticate domain in Marketing Cloud?
Salesforce buys the domain for you and configures SAP on it, this domain is used dedicatedly for Marketing cloud Delegate an existing domain or a sub-domain that you own. Salesforce will authenticate this domain/sub-domain for you. Self host DNS using a Domain/sub-domain you own.
Do you need sap for Salesforce Marketing Cloud?
SAP is part of the Salesforce Marketing Cloud package with Pro, Corporate, or Enterprise license editions. You might prefer to acquire a private domain, dedicated IP, or RMM for your business separately, but account branding is only available with SAP.