What is self-referral Google Analytics?

What is self-referral Google Analytics?

A self-referral is referral traffic that originates from pages within your own domain. In general, self-referrals indicate that there are Analytics implementation problems on your site.

What does Facebook referral mean in Google Analytics?

How does Google Analytics report Facebook traffic? By default, Google Analytics sees people coming to your website from Facebook as a referral, which is an inbound link from another website. This is the case for people finding your content on the Facebook app and the Facebook website.

What is Google Analytics cross-domain tracking?

Cross-domain tracking, in Google Analytics, is the process of passing information stored in browser cookies from one domain to another. Due to web browsers’ same-origin policy, a browser cookie is only available to the domain it is written on and all its subdomains (by default).

Is the Google Analytics domain on the referral exclusion list?

“Universal Analytics includes your site’s domain in the referral exclusion list by default, so cross-subdomain tracking should work with no additional set up.

Can you get self referral if your domain is not on the referral exclusion list?

However, if your site has user journeys that cross subdomains, and the referral exclusion list does not include your site’s domain, then you can get self-referrals, as well as invalid extra sessions in reports. To fix this, make sure your domain is in the referral exclusion list. Learn more about the referral exclusion list.

Why does Google Analytics not show self referrals?

Google Analytics automatically excludes the domain associated with a property as a referral source, so you won’t see self-referrals in your Analytics reports.

When do you need cross domain tracking in Google Analytics?

The short answer here: if you have the same tracking code installed on multiple domains and you’d like to track a single user as they visit those domains, you need cross domain tracking. Centralization of data is important.