What is send flow in Marketing Cloud?
A Send Flow allows you to send to a Data Extension, Lists, Data Filter and (if you have the Salesforce Marketing Cloud Connector) Report or Campaigns. This may not be a significant difference as many people would be just sending to Data Extensions anyway, but it is worth a thought.
How can I make my email more interactive?
I’ll show you the top 12 ways to increase interactivity with your emails.
- Use real-time marketing.
- Incorporate polls, surveys, and reviews.
- Add unique experiences like scratch cards.
- Add menus.
- Use accordions.
- Utilize videos.
- Add GIFs.
- Add personalization.
Is an email an activity in Salesforce?
When you send an e-mail from Salesforce, a copy of your message is logged as a task record on the Activity History related list of related records. Viewing e-mail records on an Activity History related list.
How to create trigger events in Marketing Cloud?
Identify the triggering events and create the code that triggers the email. Create the triggered email message interaction. You identify the events that trigger the email and create code outside of Marketing Cloud to call the triggered email interaction that sends the email. Examples of triggering events include:
How to track emails in Salesforce Marketing Cloud?
Marketing Cloud makes it easy for you to get that information and more for every message you send. After you start sending emails, follow these steps to access tracking data. Navigate to Email Studio. Click Tracking. Click Sends to view a list of your sends. Click an email for a deeper look into how your subscribers interacted with that email.
How is triggered email tracked in Marketing Cloud?
Marketing Cloud collects summary tracking and subscriber-level tracking for a triggered email. You can see this tracking in the application or retrieve the tracking with the API. When a subscriber triggers an email, the List Detective tool scans the email address.
How does Marketing Cloud randomly send out winning versions?
You set conditions for the test and Marketing Cloud randomly sends the two versions out to a subset of your selected subscribers. The system then tracks and selects a winning version. You can set up your test so that the winning version is automatically sent to the remaining subscribers.