What is Sitecore marketing automation?

What is Sitecore marketing automation?

Marketing Automation provides you with a new way to create automated online campaigns in Sitecore. With a user-friendly drag-and-drop interface, Marketing Automation provides a set of tools that enables you to: Enroll contacts in automation campaigns. Evaluate contacts based on defined rules.

How do I set up a campaign on Sitecore?

In the Sitecore Experience Platform, a campaign is represented by one or more campaign activities….Create a campaign activity

1. On the Sitecore Launchpad, click Campaign Creator.
2. On the landing page, click Create campaign.
3. In the General campaign info section, in the Name field, enter a name for the campaign.

What is a campaign in Sitecore?

In Sitecore Experience Platform ™, a campaign activity is used to tag incoming traffic from outside sources, such as paid search, display, social posts, or emails. A Sitecore Campaign differentiates itself from a campaign in general marketing terminology in that it relates to a specific campaign activity.

What is XP Sitecore?

Sitecore Experience Platform ™ (XP) also combines customer data, analytics, AI, and marketing automation capabilities to nurture customers throughout their journey with personalized content in real-time, across any channel.

Why do customers love personalization?

If you don’t know your customers, you can’t give them what they want. Personalization helps you gain insights into their preferences and intent through data, so you can offer them tailored experiences.

How do you personalize customer experiences?

10-Step Plan to Deliver a More Personalized Customer Experience

1. Develop customer profiles.
2. Create a customer-focused vision statement.
3. Train employees to be customer-facing.
4. Give customers choice.
5. Develop a self-service experience.
6. Offer support via social media.
7. Empower your sales and service reps with a well-implemented CRM.

How do you create a personalization strategy?

Personalization Strategies

1. Marketing Personalization. Use data to enhance experiences. Send personalized emails.
2. Sales Personalization. Turn unknown visitors into hot leads. Chat with prospects in real time.
3. Customer Support Personalization. Provide context-based support. Target customer needs with a Knowledge Base.