What is the difference between on page and off page SEO?
On-page SEO (also known as on-site SEO) in simple terms, is everything we can do on our website to affect SEO. Every page is unique and has its own necessary optimization. The concept both refers to individual webpages, and the whole site. Comparatively off-page SEO are actions taken outside of your website to influence SEO.
Why are category pages important in Google SEO?
Yesterday I chatted with SEO guru and millionaire blogger Grant Sabatier about the HUGE role that site structure plays in Google SEO, and he gave solid tips for optimizing your SEO category pages, site taxonomy, WordPress category page descriptions, etc. This post shares WHY it’s important, and WHAT you can do to better organize your site!
Are there 404 error pages that are bad for SEO?
There are some very different schools of thought out there regarding 404 error code pages. Some SEOs recommend: Never allowing them – 301’ing every error page back to the home page or an internal category level page to preserve the maximum amount of link juice (in case someone links to a broken URL) Letting any erroneous/mistyped URL 404.
Why is it important to know on page SEO?
On-page SEO is about telling Google what it’s crawling, indexing and ranking. It’s telling them what it should look like on SERPs. To understand how any concept works, you need to know the fundamentals. On-page SEO is not complex—there are specific ranking elements that affect on-page SEO.
How does content change affect a website’s Seo?
Major content changes such as content rewrites, content consolidation, or content pruning can have a big impact on a site’s organic search visibility, depending on the scale. These changes can often affect the site’s taxonomy, navigation, and internal linking.
Can a TLD affect the Seo of a website?
That said, your TLD doesn’t have a direct effect on SEO. If you find an available domain name with another TLD that works better for your brand than choosing a less relevant .com option, don’t discount it. Consider if the TLD is related to what you offer.