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What is tracking code in Google Analytics?
The Google Analytics Tracking Code allows Google to quickly scan data on each page of your website and send it back to your Analytics report for the best and most accurate data yet. To find your tracking ID, (UA-XXXXX-Y), click Admin, select Property Settings, then Tracking Info > Tracking Code.
What can the Analytics tracking code can collect?
Google Analytics can collect a lot of data about how people use a website. At its most basic, it will collect: Time of visit, pages visited, and time spent on each page of the webpages. Referring site details (such as the URI a user came through to arrive at this site)
How to add Google Analytics tracking to a website?
Google Tag Manager 1 In GTM, select Create Tag and choose Google Analytics 2 Then select Universal Analytics 3 Name your tag, preferably something related to Google Analytics (like GA). 4 Choose the Track Type (i.e. 5 Choose your firing triggers such as All Pages, which the tag will fire the tracker on every page of your website
How to set up tracking code for Google Ads?
To complete this process, you must have access to your website source code, be comfortable editing HTML (or have a webmaster/developer who can help you) and have an Analytics account and property already set up. To set up the web tracking code: Find the tracking code snippet for your property.
How can I add tracking code to my website?
Add the tracking code directly into the HTML of every page of your website. This is the easiest approach if you only want to add the basic Analytics tracking code to your site. Not collecting data from a website? To collect data from a mobile app, use one of the Analytics SDKs.
How can I collect tracking data for my website?
There are two ways to collect page tracking data: Add the Analytics tag (Universal Analytics) to your website container using Google Tag Manager. This approach is recommended because using Google Tag Manager simplifies tag management on your site.