Contents
What is transactional Messaging?
Transactional messages are sent in response to a user’s interaction with your website or business or service. Examples include shipping notifications, account alerts, and identity validation. These messages are often critical in nature, but that’s not to say you can’t promote your brand in a transactional message!
What is transactional email Marketing Cloud?
Actually, at their most basic level, transactional emails mean “receipt-based emails.” Typically these emails are used as purchase confirmations that your registration or donation has been processed. All other emails, on the other hand, are considered commercial emails.
What makes transactional messaging API different from triggered sends?
These features distinguish the Transactional Messaging API from triggered sends in Email Studio and from MobileConnect outbound SMS messages. The API runs on an updated messaging platform, which improves scale and send speed. All messages are sent as quickly as possible.
How to use the Marketing Cloud transactional messaging REST API?
Use the Marketing Cloud Transactional Messaging REST API to send personalized transactional email and SMS messages to your customers. To receive immediate notifications about whether your message was sent and other events, use the Marketing Cloud Event Notification Service.
What does transactional messaging mean in Marketing Cloud?
Transactional messaging is immediate, automated, non-promotional messaging, such as order confirmation messages, password reset emails, and bank balance inquiry messages. Use the Marketing Cloud Transactional Messaging REST API to send personalized transactional email and SMS messages to your customers.
How are transactional messages sent in Adobe campaign?
To do this, your web developer must use the REST Transactional Messages API. The developer sends a request according to the POST method, which triggers the sending of the transactional event. The response to the POST request contains a Primary Key, which allows the developer to send one or multiple requests through a GET request.