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Which are data retention option in Google Analytics?
Set the options For Google Analytics 4 properties: In the PROPERTY column, click Data Settings > Data Retention. For web properties: User and event data retention: select the retention period you want. For Google Analytics 4 properties: Event data retention: select the retention period you want.
What is Gmail retention policy?
Gmail has a preservation policy that keeps messages for a minimum of 30 days after the ^deleted label is applied. This policy supersedes any Vault retention rules that expire during those 30 days. If one message in a thread is retained by a retention rule or hold, the entire thread is retained.
What is the purpose of data retention?
The objectives of a data retention policy are to keep important information for future use or reference, to organize information so it can be searched and accessed at a later date and to dispose of information that is no longer needed.
How long does data retention last in Google Analytics?
While the retention period and user-activity reset controls cover event and user-level data stored by Google Analytics, certain user-keyed data is by default deleted by Google Analytics after 6 months of inactivity for a given user. You can choose how long Analytics retains data before automatically deleting it.
When to increase the duration of data retention?
For all other event data, you can choose the length of retention: The two-month retention period is always applied to age, gender, and interest data regardless of your settings. When you increase the retention period it is applied to data that you have already collected.
How to calculate retention dates for a document?
Additionally, look for an outsourced provider that offers a records management system to calculate retention dates for you automatically. A records management system calculates destruction dates based on entered data such as record classification codes, retention schedules, and record creation dates. 4.
What should be included in a records retention schedule?
The retention period within the schedule is the duration of time to keep information assets. How long you maintain your records will depend on your business, industry, record type, and compliance requirements associated with the data.