Contents
Why is a custom 404 page important?
A custom 404 page takes away the confusion of not landing on the page they had intended to land on. It lets your user know that there is an error with their request. Perhaps they mistyped the URL, the page is temporarily unavailable, or the page no longer exists.
What is the purpose of a 404 error?
404 errors can be frustrating for users, so the main purpose of a 404 page is to turn the potential negative user experience of encountering an error into a positive one. The key to this is links. Links on 404 pages are so important because they give users a way out of the error page.
Is 404 page good for SEO?
404 error pages don’t really hurt your SEO, but there’s definitely a lot you can miss out if you don’t fix them. If you have backlinks pointing to pages on your website that return a 404, try to fix those backlinks and 301 redirect your broken URLs to relevant location.
How do I make a good 404 page?
These tips include:
- Tell visitors clearly that the page they’re looking for can’t be found.
- Make sure your 404 page uses the same look and feel as the rest of your site.
- Consider adding links to your most popular articles or posts.
- Think about providing a way for users to report a broken link.
What makes a custom 404 page a 404 page?
What is a Custom 404 Page? In tech-speak, 404 is the error number returned when a visitor attempts to access a page that doesn’t exist on your site. The two most common reasons a visitor gets a 404 error are: They mistyped the Web address (URL) of the page they were trying to reach; or
Can a 404 page be an afterthought?
Quite often 404 pages can be overlooked and treated as an afterthought. Countless hours are put into your website and the content pages that make it up, but when it’s the 404 page’s turn, it’s easy to use the generic error code to save time (but you shouldn’t). Having a custom (and creative) 404 page is a discovery for visitors in itself.
How to make your 404 page more welcoming?
By making the 404 page friendly and welcoming, you can ease your visitors frustration, rather than increasing it with a blunt “Error” pasted across the page. Leverage on SEO benefits. Customise the error page to make it resemble the other pages of the site. Provide a site search option or a site map link.
When to use texture in a 404 page?
Flat color is the web standard, so using texture as an element of your page can really set you apart from the rest. Flat color is still used in this 404 page, but the texture within the type adds a unique flare it may not have otherwise.