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A footer menu (if you choose to use one at all) is where you can link to less important pages or provide easier-to-read links to pages you’ve linked to in your main navigation. Maybe I’m erring on the side of oversimplification, but these days the tenet “what’s good for UX is good for SEO” can be applied to a lot of “what’s best” questions.
What makes a good site structure for SEO?
A good site structure means great user experience. When you take away the colors, fonts, kerning, graphics, images, and white space, good site design is really about a great structure. SEO – unlock massive amounts of SEO traffic.
Dropdown menus are probably the most common way to structure a site’s main navigation. Seller Labs, a Portent client, makes good use of the single-bar dropdown menu. Buddy, another Portent client, pulls off the rare double-bar dropdown.
How to use the new Shopify nested navigation system?
To use the new nested navigation feature, go under Sales Channels > Online Store > Navigation (or click here) and then select one of the menus or create a new one. Stores with the nested navigation feature enabled will see this screen to build a menu:
Write your navigation links descriptively if SEO is important to your digital strategy. If your site is all about building model trains, it’d be much better to have “Model Train Parts” than “Products”.
Which is the best navigation structure for SEO?
If you’re thinking in purely SEO terms (don’t), this is the ideal navigation. The links are immediately visible to search engine crawlers, there’s no worry of them getting buried in a poorly coded dropdown structure, and there’s a nice, small number of them.
It struck me recently that while we frequently advise our clients and partners on the SEO potential held in their site’s global navigation, how to structure site nav for SEO and UX benefit is something a lot of marketers don’t immediately consider. And that’s a problem.