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Why is LEGO so expensive in Europe?
The member states of the EU each set a value-added tax (VAT) on items sold in those countries. This rate currently varies from 15% (Luxembourg) up to 27% (Hungary). LEGO includes the VAT in the listed price in countries where it is collected.
What is the cheapest country to buy LEGO?
Hong Kong is the cheapest place in the world to buy LEGO. Denmark is the cheapest in Europe, and the second-cheapest worldwide.
Why is LEGO so overpriced?
The number of pieces in a LEGO set influences the cost and, therefore, the price you pay. The price of LEGOS has decreased since 40 years ago. LEGO Architecture, LEGO Star Wars, and other themes have LEGO sets that contain thousands of pieces.
Why does Lego state the number of parts on US?
The box is almost square and this being from the USA, like all US boxes but unlike European ones, it states the number of pieces on the front. I’m guessing that it’s some sort of requirement to do so in the USA, but I wonder why LEGO don’t print it on European boxes.
Why are Legos only available in Lego shops?
Lego had compensated for the disruption to the town’s shops by allowing them to exclusively sell Lego kits of the Lego House, the only place in the world they’ll be available. (For Lego’s numerous cult fans, this is a massive deal.)
Who are the companies that use Lego bricks?
A book devoted to the subject, David Robertson’s Brick by Brick: How Lego Rewrote the Rules of Innovation, has become a set business text. Sony, Adidas and Boeing are said to refer to it. Google now uses Lego bricks to help its employees innovate.
How did Lego come up with the idea of diversification?
They advised diversification. The brick had been around since the 1950s, they said, it was obsolete. Lego should look to Mattel, home to Fisher-Price, Barbie, Hot Wheels and Matchbox toys, a company whose portfolio was broad and varied. Lego took their advice: in doing so it almost went bust.