Why is my Google ranking dropping?

Why is my Google ranking dropping?

A dramatic Google ranking drop can be caused by many factors, such as for instance content changes, an algorithm update, technical issues, improvements competitors made, SERP lay-out changes and a Google penalty. We’ve put together a handy checklist to quickly diagnose the issue and recover your rankings!

Why does my website rank down?

Lost Links Another reason your search ranking and traffic might have dropped is that you’ve lost links. Check your site for lost links over the last 90 days using a tool (e.g., Majestic, Ahrefs, CognitiveSEO). If you’ve lost a lot of links, this might be the reason for your drop in rankings.

Why has my organic search dropped?

A sudden drop in organic traffic can be caused by many factors, including a drop in rankings, changes made to your website, changing relevance for your content, or Google updates. There are also situations no one can truly influence.

Why my direct traffic is low?

The most common cause of a sudden drop in website traffic is a recent search algorithm update. Penalties, redirects, incorrect robots. txt rules and ranking losses are all other legitimate reasons why you may see a drop in website traffic.

How do you increase organic search?

15 Strategies to Improve Organic Search Rankings on Google

  1. Define a Keyword List.
  2. Good Content Will Win Out in Organic Rankings.
  3. Create Cornerstone Pages.
  4. Work Your Keywords and Related Variants in Page Content.
  5. Optimize Your Page Titles.
  6. Write Meta Descriptions that Drive Clicks.

What is Google algorithm for SEO?

What is a Google algorithm for SEO? As mentioned previously, the Google algorithm partially uses keywords to determine page rankings. The best way to rank for specific keywords is by doing SEO. SEO essentially is a way to tell Google that a website or web page is about a particular topic.

Why did my Google search rankings suddenly drop?

Above is Google Search Console data for one of our pages and you can see that there was some turmoil recently, but the page has recovered on its own. No idea what caused the shifts, probably Google playing with the algorithm. In such cases, it’s important to keep a cool head and see if the situation resolves itself. 1. Manual search engine penalty

How to know if your SEO rankings have dropped?

Just to calm yourself down, you can compare the stats by calculating an average SEO traffic fluctuation. For instance, you can plot your weekly SEO traffic for the past 12 months and calculate the average deviation. If the drop is still dramatic… you’ve come to the right page! And finally, see if the drop actually sticks.

What happens when your website drops from Google?

Imagine you wake up one morning, look at your ranking report, and see that your site’s hard-earned rankings changed completely. It disappeared from Google’s top 10, and top 100, not a trace left. I bet it’s not the best feeling in the world.

How can I check for spikes in my Google rankings?

Check for spikes on your progress graphs in the Summary dashboard. To see the links that contributed to a spike, switch to the Backlinks dashboard and sort the links by First Found Date in descending order. This will make the newest links appear at the top of the list so that you can investigate them quickly.